In true Olympian style, Reading Room recently completed a Mobile Hackathon over a 48 hour period, running a relay of designing and building a mobile webapp across our offices in London, Manchester, Singapore and Australia.
Together with our client Prostate Action and leading mobile technology provider Netbiscuits, we developed the iWee to raise awareness of Benign Prostatic Hyperplasia (BPH) in just 48 hours.
Find out more about the mobile hack by visiting our Blog.
With this project, not only did we want to help a great cause and create a really accessible tool that truly benefits the user, we also wanted to demonstrate how mobile marketing can be effectively used in your overall digital strategy.
Reading Room is experienced in creating mobile solutions for clients fast. Get in touch with our team today to discuss how you can benefit.
“I just wanted to say a massive thank you to Reading Room for the iWee, it looks fantastic and I know it will make a massive difference to how men with BPH can manage their symptoms. Well done all of you for working so hard to create something so brilliant.”
Emma Malcolm, Chief Executive, Prostate Action