Cancer Research UK's 'Give in Celebration' a Winner!
01/06/2006 - London
Cancer Research UK's 'Give in Celebration' a Winner!
Reading Room congratulates Cancer Research UK at winning the New Media Age's prestigious annual Effectiveness Awards.
The audience at last night's Grovesnor House ceremony heard how Cancer Research UK's Give in Celebration (www.giveincelebration.org) website successfully won the Charity and Voluntary Sector nomination. The judges praised the project for creating a feel-good factor that could not help but raise a smile and so was a great marketing concept.
The tough category recognises work done using interactive media to generate awareness or raise funds for charities in an increasingly competitive marketplace. Designed and built by Reading Room, Give in Celebration was nominated amidst fierce competition from other successful and high profile voluntary sector websites.
The New Media Age Effectiveness Awards were launched in 1997 to highlight the then emerging world of 'new media' and how effective a role it can play in reaching target audiences. They are the industry benchmark and the 'Oscars' of the digital world.
Give in Celebration stands at the forefront of a new way of making online charitable donations. Users set up their own page on the site in celebration of a particular event and then invite their friends and family to make donations instead of buying gifts for them.
Good design and good targeting of the right audience and the ability to reduce the costs for the charity in collecting donations were also praised by the judges. An impressive number of people have created pages in celebration of weddings, anniversaries, birthdays and even a sponsored beard growing!
Commercial development of interactive media has evolved in the ever demanding arena of the voluntary sector. Reading Room has responded by producing an innovative fundraising site which has resulted to date in over 600 Give in Celebration pages being created.
The NMA Effectiveness Awards seek to honour the use of all new media technologies and to award not only creativity but, more importantly, to act as a measure of effectiveness; what matters are results.
Roseann Wilson, Head of E-Business at Cancer Research UK
"Give in Celebration is a really successful site which has provided many of our supporters with a meaningful way to celebrate a special occasion. We're very pleased to see its impact being recognised by this fantastic award."
Margaret Manning CEO of Reading Room
"Congratulations Cancer Research UK, this award will further help to raise awareness and much needed funds. Reading Room was tasked with developing an innovative new way for people to show their support for people living with cancer. In addition, this recognition from our peers is gratifying especially as the prestigious NMA's are the benchmark for our industry"
