Get your brand on the move with motion graphics

12/02/2010 - London

 

Thanks to advances in technology, sophisticated motion graphic productions are becoming more accessible and easier to produce. Bringing that hidden breath of life to your work, they can give you the leading edge, capturing your audience and promoting your brand, your message and your product.

The easiest way to describe motion graphics is graphic design on a timeline.  With a poster you have text, images and graphics laid out in a particular way.  On a screen you have the same layout but the content is able to move around the screen and change over time.  Naturally images that move are far more eye catching and engaging than static images and you can get more messages across or even tell a story.

Why is this relevant to me?  The screen is fast becoming the most popular way we engage with brands.  Starting with the television, for which we are fully set up and able to produce graphics and advertising for to the computer with animated and even 3D websites, online ads, video and animated demonstrations to your phone; even the posters on the underground are being replaced by screens.  With all these various screen outlets you need someone who can create content for all the variations – television screens, computer screens phone screens and poster screens.

This is where motion graphics can help you. Our in-house motion graphics team have experience in all these areas and have successfully been able to provide creative solutions for all situations.  Our team are also looking in to the not too distant future at how interactivity is being incorporated within motion graphics. We don’t just want people to see the graphic, we want people to interact with them, You might be used to interacting with animations online on a Flash website but shop windows and soon outdoor advertising are offering the same experience and we’re ready to get your message on them.

With motion graphics guru Joe Lygoe heading up a dedicated in-house production team. We offer clients the full works including; video post-production, visual effects, and 3D modelling and animation alongside of course Flash animation. Our combination of brand knowledge, production skill, and creative talent, help us make sure we can give our clients exactly what they want. Having worked with TAG Heur, HMV, Jameson and Play.com, Joe knows his stuff and wants to use it to help you.

Note: The show reel is Joe Lygoe's and not all the work was undertaken for clients of Reading Room.

Joe and his crew of digital pioneers are helping change the way brands communicate with their audiences online. See for yourself by playing Joe's showreel, or contact Joe on 0207 173 2800, he’ll chat motion graphics ‘til the cows come home (but five minutes should do it).