Glasgow bid site goes live

01/06/2007 - London

Glasgow bid site goes live (and the logo is not bad either)

The Glasgow 2014 Commonwealth Games bid website (www.glasgow2014.com), designed and developed by Reading Room following a six-way pitch against a mix of Scottish and English consultancies, is launched as the city pushes its campaign ahead of the final selection in November.

Reading Room designed the site to include Homepage flash animation, the creation of a 'venue navigator', development of an interactive long jump game that can be used for viral purposes, RSS Feeds and Integration with Glasgow City Council's Microsoft CMS, enabling all page content to be updateable by the bid team. The site now focuses on encouraging people to register their support and become a campaign site showcasing the bid, the city, people and communities involved.

User-generated content is central to the new proposition, with the bid team looking at concepts like letting supporters upload footage of them taking part in sports that will be on show. The original site was designed to collect support from the public for the Bid. While this remains one of the main purposes of the new site an equal emphasis is placed on creating a platform which provides up to date information to a diverse audience. As a result the focus of the site has moved from communicating primarily to a Scottish audience to an international one.

According to Rob Shorthouse, head of media at Glasgow 2014: Our online presence is one of the most vital parts of our campaign to win the Games for Scotland. Our website should allow us to talk to the world, to tell them about our plans for 2014 and to get them excited about what we have to offer. Our new site does all of that and more. The design is crisp and fresh, the navigation simple and effective and the content well structured and laid out. I am delighted that we invited Reading Room to join our team. Their input will help us win, I have no doubt about that."

Glasgow is competing with only one other city - Abuja, Nigeria. On 9th November 2007, all 71 Commonwealth Countries will meet in Sri Lanka and vote to decide the successful city.