How does a global brand respond to the need to be local, social and mobile?

01/03/2011 - London

In this changing world global brands need to listen before dictating. This requires a global vision and a local understanding. Did you know that in Japan, 75% of users with social media accounts access their network through their mobile only, or that just 3% of Filipinos engage in online banking or ecommerce?

Hosted at the exclusive The Club at The Ivy with fantastic expert speakers including Peter Barron, Google’s Director of External Relations EMEA and former BBC Newsnight Editor, and CEO of Reading Room Margaret Manning, you’ll learn from some of the brightest minds on how being local, social and mobile can earn you a global audience.

We’ll discuss how organisations must move away from the one size fits all, take it or leave it approach and adopt a digital localisation strategy.

What’s more, we’re enabling you to shape the discussion. All you have to do is register your interest and tell us which hot issue you’d like to talk about.

Your suggestions will help create a fun and lively panel discussion, while our speakers promise to bring their own unique perspective and practical experience to the table. 

In addition, we’re inviting everyone to join us in a wider digital conversation via our group on LinkedIn and to submit your topics on Twitter using the hashtag #rroomdc – you’ll also be able to contribute to the event as it happens.


Be part of the conversation and register your interest now


Where: The Club at The Ivy, 9 West Street, London, WC2H 9NE (View Map)

When: Thursday 7th April, 8.30am for breakfast (for 9.00am start) to 11.30am

Cost: Free (but places are limited)

To register your interest for a place please RSVP below

RSVP Online

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