New websites for The Prince of Wales and his family
03/01/2013 - London
New websites have been launched for The Prince of Wales, The Duchess of Cornwall, The Duke and Duchess of Cambridge and Prince Harry.
The sites function as a “family” of three individual websites, www.princeofwales.gov.uk, www.dukeandduchessofcambridge.org and www.princehenryofwales.org, with a wealth of linked and shared content operating on a single platform.
The new websites feature:
- Integrated social media across the site(s) – including videos from YouTube, audio clips from Sound Cloud and Storify entries
- “Responsive design” which ensures the site adapts to whichever device the visitor is using to view the site – desktop, tablet, mobile etc
- A new, interactive children’s section, including “Mygrove”, a platform which encourages schoolchildren aged 8-11 to be inspired by The Prince’s own garden at Highgrove and grow their own version e.g. by growing their own food, tending a garden, looking after the birds and insects – and maintain their own Mygrove blog on The Prince’s website about their progress
- A greater emphasis on high quality photographic and video content
- A new “Life in Pictures” section for each site, with many rarely seen archive photos
- A dedicated media section with documents, “Our View”, press releases, image downloads, and responses from Clarence House on stories in the news
- A news section which integrates and cross-references the work of all five members of the Royal Family
- Pages dedicated to Their Royal Highnesses’ work in Realms and Commonwealth
- A dedicated section for The Prince’s Charities which they will be able to update themselves with case studies, videos, photographs and their latest news
- More features focusing on the many different elements of TRHs’ work and lives such as Royal Gardens, Sustainability, The Duchy of Cornwall, Literacy and The Royal Foundation of The Duke and Duchess of Cambridge and Prince Harry.
The new websites also regularly include exclusive content featuring Their Royal Highnesses.
The cost of the redesign has been met by The Prince of Wales out of his private income. The redesign process took 10 months and was undertaken by Reading Room in conjunction with the Online Communications Team in the Clarence House Press Office.