Reading Room Delivers Campaign Site to Support Parkinson's Awareness Week
17/04/2012 - London
To coincide with Parkinson’s Awareness Week (16 – 22 April 2012), digital consultancy Reading Room have worked with Parkinson’s UK to develop a campaign site using the microblogging platform Tumblr, where users can share messages about what a cure would mean to them, helping to raise awareness of just how urgent it is to find a cure for the disease.
The campaign site allows people with Parkinson’s, carers, researchers, health and social care professionals and other supporters to share their stories and upload photographs, highlighting the importance of finding a cure. As well as these users, celebrities including Gary Lineker, Alan Carr, Jane Asher and Graham Norton have shared their messages on the site.
In addition to the ‘Find A Cure’ campaign site, there are more than 200 events taking place around the UK during Parkinson's Awareness Week - collections, research lectures, information days, fundraising events and more; all with the one goal to promote awareness and ultimately find a cure for the progressive neurological condition. One person in every 500 has Parkinson's. That's about 127,000 people in the UK.
The site for Parkinson’s UK is the latest in a line of charity projects delivered by Reading Room including the new Commonwealth War Graves Commission website and the award-winning My HIV website for Terrence Higgins Trust.
Kieran Breen, Director of Research and Innovation, Parkinson’s UK says: “We were looking for new ways to encourage people to visit us online, and bring together the voices of people affected by Parkinson’s to say what a difference a cure would make. The campaign site is proving to be popular and there are some very moving stories up there already”.
Reading Room London Managing Director, David Burgess, stated: “We’re delighted to continue our working relationship with Parkinson’s UK, enabling the public to interact with the charity which does such important work.”