Reading Room Drives Skoda's online marketing campaign forward and wins prestigious award

29/10/2008 - London

The awards ceremony, held at London's Park Lane Hotel on 16 October, celebrated best practice in website usability amongst the motor industry.

Voted for by over 600 motorists who had just bought or were thinking about buying a new or used car, the users analysed more than 60 of the UK's top motor manufacturers, dealer groups and car supermarket websites. Each website was judged on a range of criteria which included measuring the quality of the customer service online; website design; the use of animation and engagement with the customer; ease of navigation; and the search tools and features available.

As well as winning the top award, Skoda was also highly commended in the 'Best Motor Manufacturer Home Page' and 'Best Motor Manufacturer for Purpose Intent' categories.

Mary Newcombe, Skoda's head of marketing, commented: "We are thrilled to have won such an accolade. We wanted to build a website that fully embodies our brand position of the 'Manufacturing of Happy Drivers' and this award only goes to prove that we have succeeded in creating an enjoyable and informative site for potential purchasers to visit."

Margaret Manning, CEO at Reading Room, continues: "We are proud that Skoda has been awarded this prestigious award as it is recognition that the site we designed achieved not only the objective of differentiating it from other automotive brands but also delivering tangible visitor conversion. The site's creative effectiveness has been demonstrated by a remarkable 400 per cent increase in requests for test drives and brochures and this award is a fitting result for the work Reading Room put into achieving Skoda's requirements."

To view the award-winning website please visit www.skoda.co.uk