Reading Room & Identex run into more success with Race for Life 2005

01/02/2005 - London

Reading Room & Identex run into more success with Race for Life 2005

Building on the success of the New Media Effectiveness Award winning site, Reading Room has helped Cancer Research UK to launch the new Race for Life 2005 site. Reading Room continues to work closely with Cancer Research UK after being awarded the contract for the site for the fifth year running.

In partnership with Identex Ltd., a specialist data marketing company, Reading Room have ensured that the site offers users stunning visual design, streamlined user pathways, and an excellent user experience.

During an initial strategic phase Reading Room worked with Cancer Research UK to assess the primary functions of the site. The site was designed and built to reduce costs, increase income and to enhance the user experience. Working closely with Identex, who built the e-commerce and undertake the CRM for the site, Reading Room focussed on creating a simple and usable interface.

During the summer of 2004, 409,000 women walked, jogged or ran 5km and raised a staggering £21m in sponsorship money for Cancer Research UK's Race for Life.

The website succeeded in raising the number of online entrants from 95,770 to 156,332 - a leap of 63%. For the first year, online became the most popular entry channel, beating telephone and post into second and third place respectively. In addition, the website has saved over £300k by automating processes and reducing distribution costs.

The site supports the full cycle of the event enabling users to register for races, download resources and pay their sponsorship money online. The Race for Life team were also keen to maintain the community feel that has grown strongly over the years. Users can contribute to message boards and share experiences related to loved ones who have had cancer.

Margaret Manning, CEO Reading Room

This is one site that we at Reading Room always look forward to redesigning every year, the site has proved hugely successful in the past and we anticipate that this year will be no exception.

Roseann Wilson, Head of E-Business at Cancer Research UK,

In partnership with Identex, Reading Room has delivered a site that will allow Race for Life 2005 to be a bigger success than ever in 2005. We continue to enjoy a very good relationship with Reading Room.

Reading Room CEO Margaret Manning

Working with Identex has been very beneficial for both parties. We have combined our experience of building usable and accessible websites with Identex's knowledge of capturing and managing customer information to produce a site that fulfils all of Cancer Research UK's objectives.

About Identex

Identex is a specialist in data driven marketing and for over 30 years the company has designed, integrated and managed software to enable companies to intelligently use customer information to increase profits and reduce costs. The company focuses on strategic business areas that include all key aspects of marketing communications: campaign management, database and data management, global name and address management software, digital technology, analytics and consultancy. Identex has alliances with market leaders that have complementary technologies and skills to contribute to the success of Identex's customers. These partners include Alterian; Business Objects; Informatica; FirstLogic; PeopleSoft and Siebel. Identex's parent company is a division of the Omnicom Group, one of the world's largest marketing and corporate communications companies. Headquartered in Crawley, West Sussex, with offices in Bristol and Leeds, Identex's 200 plus international customers include Allianz Cornhill, AOL, British Airways, Cancer Research UK, Daimler Chrysler, John Lewis Partnership and Manchester United FC. Further information is available at

For further information please contact:

Jane Warren
01293 561666