Reading Room is appointed digital communications consultancy of charity 'Malaria No More UK'
05/10/2009 - London
Malaria No More UK has called on leading digital consultancy, Reading Room, to help boost its national profile and mass awareness about malaria in an effort to end the suffering and death caused by the disease.
Since launching in April 2009, the charity has been building widespread interest and awareness about malaria, a preventable disease which still kills more than one million people each year and threatens half of the world’s population. Malaria No More UK harnesses the power of sport and more recently fashion, as tools to fight malaria with the backing of British sporting heroes David Beckham, Andy Murray and Denise Lewis, founding members of the Malaria No More UK Leadership Council.
Reading Room has been appointed to instigate a major online drive to further attract and retain online audiences to support the charity’s goals of ensuring every man, women and child at risk of malaria in Africa has access to a mosquito net and malaria treatment by the end of 2010 and an ultimate end to malaria deaths by 2015.
Reading Room brings its award winning innovation to a charity with impressive roots in digital campaigning. In the build up to World Malaria Day in April 2008, Malaria No More US teamed up with Ashton Kutcher who famously challenged CNN to a race on Twitter to gain 1 million followers resulting in a $500,000 donation to protect children from malaria in Africa.
Margaret Manning, the CEO of Reading Room said “Reading Room is thrilled to have been appointed by Malaria No More UK to create a pilot digital marketing campaign. It’s a cause that Reading Room has fully embraced and we really believe we can help them make a difference”.
Sarah Kline, Executive Director for Malaria No More UK says: “Malaria kills more children under five in Africa than any other single disease. We believe the opportunity to be a part of our campaign to end malaria is an incredibly empowering and compelling proposition for our UK audience. The decision to engage Reading Room signals our ambition to use digital media to drive the message that ending malaria is achievable”.
Visit the Malaria No More UK website
