Reading Room joins the IDM Academy at Internet World

01/06/2005 - London

Reading Room joins the IDM Academy at Internet World

Reading Room's CEO Margaret Manning is to speak at the ever-popular IDM Academy at Internet World, taking place from 14-16 June at London's Earls Court. Internet World 2005 is jam-packed with over 100 new media and internet suppliers, problem solving clinics, free seminars and big name case studies. PLUS the IDM Academy, running over the 3 days, will deliver 30 free 'information/learning updates' across a wide range of digital and direct marketing subjects.

Reading Room's session on the 16th June is on the subject of integrating offline campaigns online. Margaret will cover keys areas such as:

  • The tools and techniques to develop your online marketing plan
  • Steps on how to build a brand whilst defining your online brand guidelines
  • How to develop a content management strategy to win and keep customers
  • How to measure marketing effectively online

The IDM The Academy speakers will deliver leading edge insights, best practice examples and a range of case studies to enthuse and inform. Sharing the floor with Reading Room this year are: Harvest Digital, Usability Group, Danny Meadows-Klue and Reading Room's partner Concep to name but a few.

Margaret Manning

"We are always delighted to be asked by the IDM to share our insights, I am looking forward to seeing some familiar faces in the crowd."

The IDM has an excellent line up of speakers. No doubt one of the most popular keynote speeches will be Jim Sterne, the President of the Web Analytics Association and prolific author, discussing how to measure the value of a website as a medium for creating and strengthening relationships. Also, Professor Merlin Stone, one of the UK's leading CRM specialists, currently Business Research Leader of IBM's Business Consulting Services. Stone will be sharing his thoughts on where the internet journey fits into the overall customer journey, and how it should fit.

Pre-registration and the full programme can be found at:

About the IDM

Founded in 1987, the IDM has built a worldwide reputation as a professional institute, awarding internationally respected direct marketing qualifications and providing high quality professional training courses. IDM training courses can be delivered via an in-company option.