Reading Room Kicks Off Mobile Makeover Month

17/05/2012 - London

Reading Room’s Mobile Makeover Month got off to a great start yesterday. A number of guests joined the Reading Room team over tea, coffee and bacon sandwiches to learn about the practical ways to enhance their mobile strategy.

Held at Soho’s Groucho Club, the first session of the series entitled ‘Mobile Mazescapes: A practical introduction to the wild and wonderful world of the mobile landscape’ was presented by Martin Buhr, Creative Director of Technology at Reading Room Studio.

The session acted as an introduction to those new to mobile and taking the first steps into developing their mobile marketing strategy and focussed on how to build a business case for mobile development and the importance of good, clean, usable data when employing your digital strategy.

With mobile technology continuously transforming it is so important to keep abreast of the changing trends and innovations. Managing Director of Reading Room Studio, Polly Willson said: “The days of mobile as an afterthought are behind us: mobile is now central to the entire digital ecosystem and in most cases, should be the foremost consideration when we’re developing digital strategies.”

Yesterday was the first session in a series of three breakfast workshops designed to educate and assist our customers on how to make the most out of their mobile marketing strategies. Take a look at some of the pictures on our Facebook page

There are still some spaces left at our two remaining workshops:

Wednesday 23rd May, 8.30am – 10.00am
We’re still human –The people behind the screen
Understanding the mobile user and how to target them effectively.

Wednesday 30th May, 8.30am – 10.00am
Crafting creativity – Getting inventive with mobile minds
How to think creatively when it comes to mobile.

Please get in touch with to book your seat or visit