Reading Room launch Conversation Management

30/03/2009 - Manchester

It's undoubtedly true that social media has had a profound effect on the way people use the internet. No longer constrained by what content corporations are willing to release, people the world over are uploading, remixing, mashing up, creating and commenting on content. They're doing what they'd do in the pub. They're having a conversation.

Trying to understand, influence and create this conversation can be a daunting task. There's no corporate rule book to follow and no boundaries to contain it. Once a conversation starts, it's rather hard to stop.

But it's great to have consumers talking about your brand and business. Conversation Management exists to create, influence and manage conversations; to listen, influence and give ideas and inspiration back to the very people buying your products and services.

We start by researching and reporting on what people are saying about you online. This initial report generates insight into the best ways of moving forward. With indentified insights, we look to help you influence this conversataion, before building Conversation Management into your web presence, to enable online conversation.

The web was built around the ideas of conversation and collaboration. We've been building tools and applications to enable this for the last 12 years. Of course, the technology has moved on a lot in that time, but in just the last 6 months, we've launched a social network for Open University , used a MySpace  to manage a conversation for UNHCR, captured the conversations of whisky fans for The Glenlivet, and enabled conversations for Royal Mail on Facebook.

These are just a few of our latest Conversation projects. If you'd like to discuss them in more detail, or when you're ready to start you own, please drop us a line