Reading Room pioneers powerful new digital marketing technology from Alterian
02/09/2008 - London
Reading Room are set to deliver even more benefits to our clients with the use of powerful new digital marketing software.
That’s because we’ve become the very first digital consultancy to use Alterian’s innovative Dynamic Messenger marketing application, which has been integrated with the Immediacy and Morello Content Management Systems.
It enhances Reading Room’s existing reputation as technical pioneers and first adopters – a reputation we’ve enjoyed since designing one of the very first Content Management Systems in 1997.
This completely integrated approach delivers compelling benefits for clients. The main advantage is that there is a significant reduction in the duplication of content across different systems in marketing departments. This greatly simplifies the process of delivering email campaigns which in turn reduces the amount of time it takes from generating an idea to rolling out the campaign. That also means it’s highly cost-effective.
The integrated marketing platform offers not only the possibility of email marketing direct from the Content Management System but also integrated analytics. It means that it is easier for marketers to analyse the effectiveness of their campaigns.
The move follows Alterian’s acquisition on July 9, 2008 of software company Mediasurface. It means that Alterian now own two leading CMS products – Immediacy and Morello in addition to email marketing platform Dynamic Messenger.
Alterian recognised Reading Room as a leading integrator of Immediacy, and an ideal consultancy to be the first to use this exciting new technology.
David Eldridge, Alterian’s CEO said:
‘Reading Room is a leader in its field and their adoption of this offering as well as our whole technology platform is a real endorsement of our vision.’
Reading Room CEO, Margaret Manning, said:
‘We are very excited about the Alterian Integrated Marketing Platform, and what we’ll be able to deliver to clients with this technology. We are always looking to bring innovative capabilities to our clients to improve their digital communications. And when we combine this with our expertise at a range of services including strategy, creative, integrated online marketing and usability, we feel that we have one of the strongest full service offerings that there is.
‘We’ll be working closely with Alterian and adopt new solutions at each stage of the integration with Immediacy and Morello, so that we can become the first digital consultancy to offer the benefits of these new multiple products to our clients.’
About Alterian
Alterian empowers marketers with an integrated marketing software platform combining database, online and operational marketing applications on a shared data infrastructure. The Alterian Marketing Services Platform makes it practical and cost effective for marketers to use actionable insight to execute an integrated marketing strategy across online and offline channels.
It is the unique integration of analytics, content and execution through Alterian’s industry leading tools, such as the Dynamic Messenger email platform, and the award winning Morello and Immediacy Web Content Management solutions, which enables marketers to drive a seamless, multi-channel customer experience.
Alterian’s analytically-led software is delivered to approximately 1,000 marketing departments, across 26 countries, and an international network of more than 100 business partners, including marketing services providers, agencies and systems integrators.
