Reading Room See More NHS Success

09/01/2012 - London

Reading Room Manchester has been commissioned by the National End of Life Care Programme to re-develop their website and mobile platforms and assist with their future digital strategy.

The contract award comes following a long line of NHS successes for Reading Room including the Smokefree campaigns, the Department of Health, INVOLVE and NHS London.

The National End of Life Care Programme works with health and social care services across all sectors in England to improve end of life care for adults by implementing the Department of Health's End of Life Care Strategy (2008).

The award-winning digital consultancy will work closely with the end of life team to ensure user-centred research, engagement and stakeholder workshops underpin the project. The new web and mobile service is part of a wider programme of communications activities underway, with the first phase of the online service due to launch in April 2012.

The National End of Life Care Programme's communications lead, Kate Henry, said: "We are happy to be working with Reading Room on this exciting project, which will see significant improvements to the main UK source of information on end of life care. Reading Room stood out to us because of their professional yet personable approach, focused on the needs of our vastly diverse end users. We look forward a long working relationship with the team."

Reading Room Manchester Managing Director, Garry Byrne, stated: "We're really proud to be involved in another exciting NHS project to share knowledge and best practice around End of Life Care in this country. Like most NHS teams they (End of Life) are incredibly dedicated to their field and we feel very proud to work with them to provide a fantastic online resource for this immensely important area of care."

He added, "We're looking to deliver both explicit and implicit personalisation based on the needs of the user, and together with the End of Life team, we're looking forward to conducting research, into their wants and needs to find out how we can make their visiting experience as fluid, natural and useful as possible."