Reading Room Use Monkey’s Nuts to Expand

29/10/2008 - Manchester

Figures released by the IAB this month have showed that online ad spend is up by 21% in an environment that has seen overall spend fall. If more money is migrating to the digital arena then firms like Reading Room are claiming to be profiting.

Kirstie Buchanan, the creative director of the consultancy’s Manchester office, has told How-Do that the consultancy is “desperately on the lookout for a wealth of talent” due to new business wins and organic growth.

One way the consultancy is looking to bring in new faces is through an initiative it calls Monkey Nuts.

This sees a poster campaign appearing in several universities, online activity and beer mats being placed at a range of venues - all designed to encourage digi-savvy people to attend an evening at a Manchester drinking den.

The idea, says Buchanan, is that it “will provide an opportunity for Reading Room’s team to meet anyone looking for a career within the digital industry over an informal beer or two.”

The evening is the third time Reading Room have held a Monkey Nuts event and will take place at some point in November.