Reading Room wins Digital Marketing Agency of the Year Award

01/09/2007 - London

Reading Room wins Digital Marketing Agency of the Year Award

On 18th September, at The Impact Awards at The Hurlingham Club, it was announced that Reading Room has won the prestigious award for Digital Marketing Agency of the Year 2007, against an impressive shortlist made up of Agency.Com, AKQA and Dare Digital.

The Impact Awards are unique because, for the first time, the UK's most effective agencies and their work were judged by the UK's leading brand owners. The judging panel included practicing marketing managers and directors from major blue chip companies such as Britvic, Proctor & Gamble, Honda, Kellogg UK and Woolworths.

The Digital Marketing Agency of the Year Award was judged on creative thinking and the effectiveness of agency involvement in client campaigns. Sales uplift, increased awareness, and above all the way an agency's approach and work demonstrated understanding and support of a client's marketing strategy were key considerations for the judges.

Reading Room submitted three examples of recent work on entering the Impact Awards, including 'Crimestoppers Most Wanted', 'British Heart Foundation Food4Thought', and 'Reading Mission'.

Margaret Manning, CEO Reading Room, said, "We're absolutely thrilled about winning the Impact Award for Digital Marketing Agency of the Year Award. It's fantastic to get recognition for the quality of work we produce for our clients - and what makes this award even more satisfying is that we've been judged by leading brand owners. The award recognises the quality of the people here at Reading Room and we are very proud to have been honoured in this way."