SEO Audits - Ensure your website is optimized
09/07/2009 - Manchester
Search Engine Optimization (SEO) is the active practice of optimizing a web site by improving internal and external aspects in order to increase the traffic the site receives from search engines.
Our SEO audit packages are aimed to help you improve your website to :
- Attract more traffic from the major search engines
- Ensure that content created on the site in the future is accessible and optimized
- Enable easy targeting of additional terms/phrases and demographics
- Make the site's content accessible to future automated crawlers and screen readers (this is often a side benefit)
Why is it important?
The majority of web traffic is driven by the major commercial search engines. If your site cannot be found by search engines or your content cannot be put into their databases, you miss out on the incredible opportunities available to websites provided via search - people who want what you have visiting your site.
"The online environment is becoming increasingly competitive, SEO should be a fundamental part of any websites’ on-going web & communications strategy."
Berian Reed
What we will deliver
Our SEO audit will provide you with a report on your current SEO performance, detailing priority, highlighting areas for improvement and suggesting best practices to help you deliver better SEO results going forward.
Our SEO audits are completely flexible and are designed to adapt to your website goals & requirements.
SEO Case Study
Capio Nightingale Hospital is a leading, independent, mental health hospital, in central London.
After an SEO audit Reading Room were able to provide the client with a key list of areas of their website that needed improving in order to benefit from SEO and consequently improve user experience and drive more conversions, including:
- META data management
- Friendly URLS
- Web standards compliance
- Well formed content
- Linking strategy
- Improved calls to action
After the initial SEO audit it was clear that Capio drastically needed to overhaul their website design in order to accommodate a whole host of SEO improvements. Capio had to appeal to a wide range of audience groups in what is often a very personal and confidential stage of their lives, empathy and the feeling of confidence was key here. A 400% increase in natural enquiries has exceeded both mine and the clients target and I am excited with the early success indicators of a 50% increase in unpaid traffic in the first month since launch, Google traffic has increased 49% but the real winner so far has been Yahoo with an increase of 85%.
For further information, please contact us
Berian Reed, SEO Project Manager
0207 173 2800
berian.reed@readingroom.com
