Smart Guide to Mobile Marketing to launch at Raffles Executive breakfast event

30/01/2012 - London

Smart and effective mobile innovation is the focus of Reading Room’s latest breakfast briefing at the luxurious Raffles hotel in Singapore on 9 February, exploring how businesses can use mobile effectively in their marketing.

The event promises to be an informative and light-hearted guide to innovating with mobile, whether your organisation is new to mobile and looking into it for the first time, or if you’re already established in the mobile eco-system.

With regional headquarters in Singapore, the award-winning digital consultancy offers large and small clients effective cross-platform digital communications, with mobile integration at the heart of the user experience. Reading Room CEO Margaret Manning will be joined by guest speakers, including Joerg Krahnert of Netbiscuits to provide a challenging and thought-provoking guide exploring the practical side of creating and executing simple yet effective micro-strategies for a variety of mobile web and application contexts.

Manning says: “I spoke at an event last year on mobile technology in London and I was staggered at the speed at which mobile technology is changing the communication landscape. This event will be a pragmatic guide to mobile innovation, exploring the effectiveness of a smart mobile strategy for your business.”

If you’re in Singapore at the time of the event, we’d love to see you there. The event is free, but spaces are limited, so please register your interest at