We're backing the bid!

01/04/2007 - London

We're backing the bid!

The Glasgow 2014 Commonwealth Games bid team is to step up its campaign with a redesign of its website as it pushes its campaign ahead of the final selection in November. Reading Room were appointed following a six-way pitch against a mix of Scottish and English consultancies.

The new site, launching in May, will move away from the current site's focus on encouraging people to register their support, to become a campaign site showcasing the bid, the city, people and communities involved.

Reading Room was briefed to create a website that would 'excite and engage' an international audience, as well as generate interest in Glasgow and across Scotland. The new site will include user-generated content, viral marketing and games.

'The website has to be an 'absolutely pivotal' part of the campaign to win the bid' said Rob Shorthouse, Head of Media at Glasgow 2014. 'But while it needs to be exciting and encourage people at home to get involved, it must also be focused towards the 71 people who ultimately vote for the winning city'

User-generated content will be central to the new proposition, continued Shorthouse. 'We're looking at concepts like letting supporters upload footage of them taking part in sports that will be on show'.

Glasgow will find out whether it has been successful in its bid against Abuja, Nigeria, on 9 November.