Whizz-Kidz appoints Reading Room to redesign their website

01/11/2006 - London

Whizz-Kidz appoints Reading Room to redesign their website and develop an integrated digital communications strategy

Reading Room has been appointed by Whizz-Kidz, the national children's disability charity, as the organisation looks to review their current website
and implement digital communications activity to generate awareness, build relationships with stakeholders and generate funds. The consultancy pitched against 4 other and they have been charged with redeveloping the Whizz-Kidz website with a view to developing and implementing an integrated digital strategy.

Reading Room will initially be reviewing the website design and developing an internal content management system that offers maximum flexibility so that the website can adapt and develop over time. Following this the consultancy will develop an integrated online strategy which will incorporate advertising, SEM, email and SMS.

Reading Room has extensive experience in every aspect of digital communication strategies. The full service offered to clients includes strategic development, creative design, build and website maintenance. Customers also benefit from innovative microsites, interactive games, email and SMS campaigns. Recent award winning sites for accessibility and usability include Cancer Research UK, Commission for Social Care Inspection, West Bank Heritage Project and the Disability Rights Commission.

Cherie Chambers, Marketing Manager comments: "We are delighted to be working with Reading Room they demonstrated great innovation and a real understanding of our cause. Our website is at the heart of everything we do so it's imperative it reflects the Whizz-Kidz brand, and is engaging and user friendly. As our work with young disabled people grows its essential we make sure our website meets their needs.

Antonio Silano, Divisional Managing Director at Reading Room comments: "We are delighted to have been appointed as Whizz-Kidz's Digital Partner. Reading Room is very much looking forward to working with the Whizz-Kidz team to position digital at the heart of their overall communications strategy. They are incredibly open and receptive to creative ideas and ways of approaching marcoms in what is a challenging sector."