YHA in Top 50 Best Travel Sites
01/11/2007 - London
The YHA website, designed by award winning digital consultancy Reading Room, has been voted one of the best Travel Websites of 2007 by The Times.
In a year packed with innovation and refinement - and with travel websites continuing to become more niche, focussed and effective - Reading Room are delighted that the YHA have received recognition for their fantastic new website that launched earlier this year.
YHA Head of Communications Duncan Simpson said: "We set out with the intention to make our site more user-friendly and approachable and to drive more business into our accommodation.
"As the Times selected sites that have 'shown real innovation during 2007 and which have launched or improved their offerings' then I like to think it's been mission accomplished for YHA."
Researching and booking travel online has never been more popular with 55% of internet users in the UK booking their holidays directly online (according to Nielsen/NetRatings). The Times' stringent selection process was based on content, design, ease of use, navigability and fulfilment - and YHA fulfilled all these requirements and more.
