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Case studies - Charities
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Terrence Higgins Trust - Young and Free
Terrence Higgins Trust now has for the first time, a stand-alone website dedicated to helping increase the number of young people testing for Chlamydia, whereby visitors can order a home testing kits online and get all the reassurance and support they need. The site has a clear message and a user-centred design approach, putting the youth audience at the heart of the project, and has become the first NHS-backed website to gain The Information Standards quality mark for content.

Dogs Trust
The new Dogs Trust web presence is a stickier and more engaging offering, with new and improved transactional ability. The bold design and creative interactive features use plenty of pictures to unite the audience in their love for dogs, and new technology allows staff from re-homing centres to update the site and dog profiles using simple pre-programmed BlackBerry Smartphones. Not only have Dogs Trust seen an increase in dogs re-homed, but traffic to the site has doubled, and queries tripled.

1940 Chronicle - RAF Benevolent Fund
To reach out and engage a younger audience, the RAF Benevolent Fund has put its audience in the shoes of people who lived and fought through the Battle of Britain - its 70th anniversary this year. We created a dramatic social media campaign with the 1940 Chronicle online newspaper, bringing the headlines of 1940 to people today and five blogging and tweeting fictional characters, bringing the timeless stories of human struggle to a modern audience this summer.

Wellcome Collection
The Wellcome Collections' previous online offering was merely a window to check what’s on, directions and opening times. We transformed the site into an experience in its own right, by bringing the collections and exhibitions to life through a captivating and engaging space to drive traffic and awareness, and encourage people to discover and explore. The site plays to the visitors’ innate curiosity to draw them into unexpected journeys of discovery that expand their areas of interest and build user engagement.

Natural History Museum - Nature Plus
Empowering the public to get involved in science and discovery of the natural world, the Natural History Museum have joined up the physical experience of visiting the new Darwin Centre and the virtual experience online. Visitors, after scanning their unique barcodes at artefacts they like, then use the barcode number to log in to their own personalised web pages, full of the content relevant to what they’re interested in, encouraging exploration and discovery. Nature Plus encourages engagement with science and helps build ongoing relationships between the site’s visitors and the museum.

UNHCR Emergency Response Team
To strengthen the organisations engagement with existing donors and attract broader groups of supporters, Reading Room created an online identity for UNHCR Emergency Response Team that reflects the crisis-orientated, efficient, fast paced, involved nature of their work. Their new digital offering steers users on a journey from interest to action, transforming site visitors into advocates by giving UNHCR the means for a robust, online support community.
WWF
WWF tasked Reading Room with communicating the depth of their organisation in the digital environment whilst remaining approachable and tangible. We delivered a strategy for the site based on interaction, simplicity, and focus, with a bold architectural approach and catching design, both of which highlight the diversity of WWF's offering, without alienating the organisations valuable and potential supporters.

Future Talent
Looking for the best possible return on investment, Reading Room has placed digital at the centre of Future Talent's communications for 2009. Reading Room has redesigned their online presence with a brand new website, providing an interactive and visually stunning digital representation of the musical charity.

World Society for the Protection of Animals
WSPA aims to promote animal welfare across the world and encourage support for its campaigns from the public. We implemented a CMS solution that allowed us to consolidate 12 sites and 3 micro-sites. That makes life a lot easier and allows WSPA to communicate their message more clearly.

