We can help you to achieve all of your business objectives online - from raising awareness to generating income. That's because we're a full service digital consultancy as skilled at shimmering creative and dreamy design as we are at leading-edge technology. Informing these skills is sound strategic business sense and industry-leading expertise in usability. It's why we offer a fantastic return on investment to all our clients. Look here to see recent examples of what we've achieved for hundreds of clients - while having a great time too.
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Middlesex University is a growing educational establishment with a global vision, but its website wasn’t doing it justice. After a visual identity workshop and user research, we brought in a new CMS to improve processes and functionality. Now the site is flexible enough to grow (essential when you have campuses as far afield as Mauritius and Dubai). The site has a strong, coherent design and clear messages, underpinned by a simple, intuitive user interface. Users can find what they’re looking for in the wealth of content easily, without being swamped. Middlesex University’s site positions it as an academic centre of excellence and an attractive business proposition.
As part of the national Change4Life movement, the Department of Health have created the Walk4Life campaign designed to get more people up and walking. Using open source mapping technology, we created a platform where anyone in the UK can access walks near them, as well as enabling users to map their own walks for other people to access and track their fitness progress. The site uses intuitive navigation to drive conversion and integrates with Ordnance Survey maps in order to provide detail in the countryside that can’t be found on Google.
For this campaign we decided to invite people to write stories and post photos and videos describing why their dad is a “top dad” – the people with the most popular stories would win an iPad. We designed and built a dedicated microsite, embedded within Facebook and the main Prostate Action website. Visitor journeys were designed to encourage sharing and awareness via a “top facts” health information section. And we added a dedicated “celeb stories” section to encourage high-profile endorsement for some additional PR. To maximise its impact we planned the campaign to coincide with Men’s Health Week and Fathers’ Day.
LOVEFiLM partnered with VW to hold the ‘people’s vote’ for Timeless TV, creating the ultimate list of 50 timeless items from areas of popular culture - food, fashion, TV, design and music - inspired by the Timeless new Volkswagen Polo. The campaign was integrated with offline promotion across radio, national press and magazines. Reading Room work with LOVEFiLM across this and many of their partner relationships with brands such as Dell, Kettle Chips and Nescafe to encourage brand engagement and promotion.
Reading Room have been working with global drinks giant Pernod Ricard on a campaign to attract new loyal customers for The Glenlivet single malt whiskey brand. As well as being visually impressive, the site makes use of interactive features such as its tasting video, produced in house by Reading Room.
Bold, original and highly distinctive, Reading Room’s design for Škoda’s new website not only looks good, but also delivers well defined business results. The site’s focus on usability and design led to a remarkable 400% increase in requests for test drives and brochures. The site supports ongoing campaign activity which is complemented by other digital such as the viral guerrilla campaign for the reveal of the Yeti, as documented on Yeti Spotting and with integration of facebook and twitter.
The new Dogs Trust web presence is a stickier and more engaging offering, with new and improved transactional ability. The bold design and creative interactive features use plenty of pictures to unite the audience in their love for dogs, and new technology allows staff from re-homing centres to update the site and dog profiles using simple pre-programmed BlackBerry Smartphones. Not only have Dogs Trust seen an increase in dogs re-homed, but traffic to the site has doubled, and queries tripled.
The Wellcome Collections' previous online offering was merely a window to check what’s on, directions and opening times. We transformed the site into an experience in its own right, by bringing the collections and exhibitions to life through a captivating and engaging space to drive traffic and awareness, and encourage people to discover and explore. The site plays to the visitors’ innate curiosity to draw them into unexpected journeys of discovery that expand their areas of interest and build user engagement. We also work with Wellcome Collection on some of their campaigns including a recent collaboration with BBC and Open University, which celebrated Darwin in part through an interactive Tree of Life illustrating the evolutionary links between living things.
A notoriously hard-to-reach audience and a life-changing message; Smokefree United is a truly unique anti-smoking campaign - delivering the health benefits of quitting smoking beneath the umbrella of the national sport. Research shows that the majority of male smokers (70%) would like to quit smoking, and over 80% of these are football fans. Smokefree United targets this audience by creating a virtual online football club with strong incentives, celebrity footballer endorsements and fun tools and features to drive engagement and encourage users to stop smoking. An NHS Smokefree facebook page also supports this and other campaigns