We can help you to achieve all of your business objectives online - from raising awareness to generating income. That's because we're a full service digital consultancy as skilled at shimmering creative and dreamy design as we are at leading-edge technology. Informing these skills is sound strategic business sense and industry-leading expertise in usability. It's why we offer a fantastic return on investment to all our clients. Look here to see recent examples of what we've achieved for hundreds of clients - while having a great time too.
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The first of its kind in the UK, MyHealthLondon allows the general public to utilise the government’s open data initiative, gaining up to date and transparent data about GP practices in London. Built using open source technology, the site provides information about health services in London, specifically it provides information about the performance of practices against 22 indicators (benchmarks). Each of the 1600 practices have their own site where they can manage content informing users of news, events and services available locally. The practice can also interact directly with users, through surveys and discussion groups, which can cover a whole range of issues around the delivery of services or specific conditions.
Jupiter is one of the UK’s leading fund management groups. Its website had not changed for more than 5 years, no longer providing the shop front to the company digitally in terms of their brand or the breadth of work that they do. Reading Room worked with Jupiter to better serve content to existing audiences, cater for their increasing international audiences and support their expansion globally. As an international organisation with interest worldwide, language and marketing considerations change in different territories. Through the clever use of technology we were able to serve relevant content to individuals based on their self-identification.
Reading Room worked with Terrence Higgins Trust to develop the UK’s first online interactive service which offers long-term condition management support for people living with HIV in the UK. The My HIV site therefore aims to provide round the clock support to these individuals in the hope of easing the mounting pressure on the NHS, giving the site users a flexible alternative support network that's accessible regardless of geographical location. With very distinct audiences, the intelligent and complex digital personalisation strategy allows users to be served tailored content based on who they are, including the length of diagnosis, gender, age, ethnicity, sexual orientation and location.
Barclays Money Skills is Barclays plc’s flagship UK community programme, driving an industry leading initiative to help one million people build the skills, knowledge and confidence they need to manage their money more effectively. Barclays is working in partnership with respected and experienced charities to reach 16-25 year olds and other vulnerable groups across the UK. To further reach this target Reading Room developed an easy to navigate website providing access to a suite of innovative resources, targeted advice and online tools such as a budget calculator and jargon buster. The website also gives access to specific projects such as Barclays Money Skills Champions and Barclays Money Skills Weeks. It provides a one stop shop for key audiences giving credible money management resource in an innovative and engaging way.
Directors UK required a new website and marketing collateral to support the launch of their new membership scheme. Reading Room worked to a tight deadline to design both the website and marketing collateral such as brochures and flyers, and to build a site that not only delivers on visual appeal but also provides Directors UK with an easy to use Drupal 7 platform which integrates with their Progress CRM. Much of the site is only accessible to members who are encouraged to share their experiences with each other through the blogging tool. Directors UK now has a solid platform from which to grow from in to the future.
We delivered a new procurement portal for Government Procurement Service and were able to combine our knowledge of open source for government, user experience and agile process to provide the new website in only 12 weeks. The new portal simplifies access to Government Procurement Service’s frameworks and centralised deals with information, guidance and direct access to the supporting eProcurement tools. The site not only delivers on visual appeal but also provides Government Procurement Service with an easy to use Drupal 7 CMS platform which imports contracts and suppliers from its eSourcing system, providing one single view of all centralised contracts and suppliers.
Middlesex University is a growing educational establishment with a global vision, but its website wasn’t doing it justice. After a visual identity workshop and user research, we brought in a new CMS to improve processes and functionality. Now the site is flexible enough to grow (essential when you have campuses as far afield as Mauritius and Dubai). The site has a strong, coherent design and clear messages, underpinned by a simple, intuitive user interface. Users can find what they’re looking for in the wealth of content easily, without being swamped. Middlesex University’s site positions it as an academic centre of excellence and an attractive business proposition.
As part of the national Change4Life movement, the Department of Health have created the Walk4Life campaign designed to get more people up and walking. Using open source mapping technology, we created a platform where anyone in the UK can access walks near them, as well as enabling users to map their own walks for other people to access and track their fitness progress. The site uses intuitive navigation to drive conversion and integrates with Ordnance Survey maps in order to provide detail in the countryside that can’t be found on Google.
For this campaign we decided to invite people to write stories and post photos and videos describing why their dad is a “top dad” – the people with the most popular stories would win an iPad. We designed and built a dedicated microsite, embedded within Facebook and the main Prostate Action website. Visitor journeys were designed to encourage sharing and awareness via a “top facts” health information section. And we added a dedicated “celeb stories” section to encourage high-profile endorsement for some additional PR. To maximise its impact we planned the campaign to coincide with Men’s Health Week and Fathers’ Day.