Our strategy is iterative and agile, continually testing and improving the experience to direct people to where ŠKODA needs them to be.
This can involve customising the site to support the launch of a new model, implementing new tools such as the car configurator or simply making small improvements that optimise the user experience.
Through AB and multivariate testing, usability testing and expert reviews, we are constantly evaluating the performance of the platform in line with monthly and long-term objectives.
The mantra is to test, learn and improve. The smallest changes often have the biggest impact, so we continually look for new ways to drive enquiries.