Several bespoke features were added to a new Drupal CMS, making the site easier to manage and more aligned to the racecourse's goals.
The biggest new addition was an integration with Advanced Ticketing to facilitate online bookings and provide users the latest information regarding availability levels.
In addition, working with Chester Racecourse's betting partner, we created its first ever raceday mobile app, which gave users live race cards for every fixture, race results and a chance to compare bets with friends.