We balanced fan needs with the commercial objectives of the club.
We removed banners, and provided new ways for Everton to handle its content. The club can now implement smarter, more profitable ways of adding value to its advertising partners - such as sponsored content - without compromising the aesthetics or user experience of the website.
A big departure from traditional football club sites has been to keep buying choices - such as the latest ticket information - in clear view at all times, however far fans scroll.
The Sitecore Experience Platform was chosen based on its wide-ranging features, flexible API and personalisation capabilities.
This has given Everton the tools to reach, engage and understand fans in more ways than ever before; plus, an intuitive editing platform to create, publish and manage content more easily.
The fans needed a memorable matchday experience.
With online streaming making matches easier to watch and other football sites offering popular text coverage, the new match centre needed to offer a compelling second screen experience.
We focused heavily on social media interaction and streamed commentary, allowing fans to supplement their matchday rituals.