Through use of Playmaker, we were able to successfully lead the launch of three Premier League football websites in just three consecutive days.
All websites conform to Level AA of Web Content Accessibility Guidelines 2.0, with the flexibility to evolve further in line with fans’ needs. When a new site launches it can be a disconcerting experience for visually impaired users, so we worked closely with a blind fan of Middlesbrough FC to test all new features with a screen reader.
The platform has been used to create individual strategies for Stoke City, Middlesbrough, Swansea City and other FC clients, with complex tracking plans in place.
After just one month, there was already evidence to suggest significant improvements, such as: