The challenge for RPC was to attract and engage its target audience in order to generate new business for its range of services.
Our brief was to create a website that would fulfil that purpose by bringing together the different strands of RPC’s brand vision, which were being expressed well individually but not collectively.
Those strands were: the humanity of the staff and environment, the belief in bringing your whole self to work, commercial rigour and excellence they strive for and attain, their belief in challenging the status quo and finding new ways of looking at problems.