Search & Advertising Case Studies
The award-winning Arsenal.com is one of sport’s most popular websites, visited by over five million people every month.
Reading Room were commissioned to develop a digital advertising strategy that encouraged fans to purchase directly from the club, in line with its commercial aspirations.
As part of our campaign, seasonal trends were accounted for while full competitor analysis was undertaken to ensure the club remained ahead of its commercial rivals. Our strategy quickly delivered against each initial objective and led to the football club becoming the go-to choice for Arsenal fans seeking team merchandise.