Show Me needed to meet the needs of a new generation.
Originally launched in 2002, the site was at one time Bafta-nominated. But by 2013 the design and functionality were no longer in line with the expectations of an audience that has grown up using the internet. It was therefore time for a new beginning to ensure the site would remain relevant, useful and usable for today's young minds.
A primary target audience of 7-14 year-olds meant Show Me had to appeal to a broad range of interests and browsing behaviours as well as communicate in a way that didn't put off children at either end of the age range. In addition, it had to be a site that museums and galleries wanted to be part of and which teachers and parents could use to inspire and educate.