A well planned content strategy can bring you closer to your audience, align your brand with your key message and rank higher in search results.
What is Content Marketing?
With search engines placing an increased emphasis on high quality, content-rich websites, content is no longer something organisations can ignore.
Content marketing involves a strategic use of content in the right place at the right time, to connect with your audience, strengthen your brand’s message and rank higher for certain key terms.
SEO and content marketing go hand in hand – without content, your website will not rank.
The Benefits of Content Marketing
A well planned content marketing strategy can lead to:
- Increased audience engagement
- Increased website and page authority
- Higher visibility in search engines for certain topics or keywords
- More customer trust
- Supports link building and PR relations.
Our Content Marketing Services
We can help you deliver quality, relevant content that engages your audience, gets you seen in search engines and drives conversions.
Our content marketing services include:
- A full audit of your current website to see how well your content is working in line with target keywords
- Full production or rewriting of onsite content with Search Engine Optimisation in mind
- Regular production of on-topic blog posts and articles to support necessary keywords
- Regular outreach and placement of guest content on websites relevant to your niche
- Building links to your content through a range of tried and tested approaches, to grow your audience and strengthen your authority in search engines.
We’ve implemented successful content marketing for clients in retail, leisure, property and food and drink.