Display advertising enables you to increase brand awareness and connect to your audience in a way that’s relevant to them.
What is Display Advertising?
Digital display campaigns run through the Google Display Network, or through our programmatic advertising network, appearing on third party websites in a variety of formats. These types of campaigns are great for increasing your brand awareness and reaching your target audience, wherever they may be.
Ads can be triggered by a number of different factors, including keywords, specific sites on which you’d like to see your ad; user demographics and audience browsing behaviours. Use these factors to connect with the right audience and ensure maximum exposure and click-throughs.
What are the benefits of display advertising?
- They can be image or video-based, grabbing users’ attention and increasing the likelihood of click-throughs
- The ads use your brand’s own creative and styling
- They can be linked to relevant areas of your own website, ensuring users land exactly where you want them to
- Unlike traditional advertising methods like TV and radio, digital ads give you more control, less wasted budget and more value for money.
How We Can Help
From initial contact to implementation of the campaign, we work to understand your target audience, business goals and desired outcomes.
We then manage every aspect of your campaign, making necessary tweaks in response to revenue and user behaviours and being mindful of budget along the way.
Some of our display campaign clients include Liverpool City Council, Blackpool Has it All and Club La Santa.