Unite The Union
Digital partner to the UK's largest membership organisation
ExploreAlongside your ongoing digital marketing, campaigns are fundamental to building your brand and supporting specific tactical goals.
Supporting brand engagement
As part of a wider advertising strategy, digital campaigns play a key supporting role in establishing brand understanding and engagement.
Campaigns that combine owned and influencer content amplify the effect of other media by establishing trust signals and increasing the time people spend interacting with your brand.
Rich content formats such as interactive video, recommendation engines, and gamification also present the opportunity to enrich the data you hold on your users.
Driving better direct response
The granular targeting available through digital ad platforms allows us to test creative and call-to-action on-the-fly. These insights can then inform future creative iterations of your campaigns, improving response rates.
With expertise across content marketing, copywriting, social media, digital advertising, email, and influencer marketing, we work alongside your in-house capabilities, to ensure each campaign is planned and delivered effectively across both earned and owned media.