Unite The Union
Digital partner to the UK's largest membership organisation
We take an integrated approach. Digital is just one space where we can communicate with your audiences, it does not exist in a silo and digital marketing tactics should be aligned to your businesses overall aims and objectives.
Digital marketing and communications don’t exist in a vacuum. We consider how digital supports your wider marketing and commercial goals and the role digital communications will play as part of an integrated approach.
Our process starts with discovery. We ask searching questions, review existing audience knowledge and deep-dive into business objectives. This allows us to gain a deep understanding of your strategic goals and your overarching marketing strategy. Your digital marketing and communications strategies are there to support and underpin your broader marketing activities, they shouldn’t be considered in isolation.
Following this model allows us to define the role of digital and helps to clarify how we should approach measuring the success of digital activity in the context of your strategic objectives.
With a clear understanding of how digital strategy will support the broader marketing and business goals, we place great emphasis on the importance of measuring success. We will work with you and your teams to set out what success looks like from day one.
Our service offering includes: