Facebook advertising allows you to target very specific groups of people, giving more depth to your campaign.
What is Facebook Advertising?
Facebook advertising are adverts that appear on Facebook to a selected group or niche of users.
There are two types of Facebook advertising - promoted posts and right-hand column ads. Promoted posts will appear directly in the news feeds of users that are targeted, whilst right-hand column ads appear in the right sidebar.
Promoted posts tend to look more natural than right-hand column ads. They are also more effective at targeting mobile users, as these are the only ad types shown on mobile devices.
The Benefits of Facebook Advertising
As the largest social media platform, Facebook is made up of a diverse range of users from all over the world. No matter who your audience is, there's a high likelihood that a large percentage of them is using Facebook.
Facebook advertising allows you to target very specific groups of people based on information within their profile. Targeting options include not just gender, age and location but also occupation, education, relationship and family status and a wide variety of interest categories based on page likes and posting behaviour.
Because of the extensive targeting possibilities, Facebook allows you to reach a very specific niche set of users which in turn will enhance the performance of your campaign.
It's also extremely cost-effective. When implemented correctly, each ad has the potential to reach a large audience while costing very little in comparison to other traditional marketing techniques. Advertisers can choose the bidding structure that is right for them - whether that's cost per mile, cost per click or cost per action.
How We Can Help
Our digital advertising team can help with every aspect of your Facebook ad campaign - from ad content and research to targeting and analysis.
We take time to test out several smaller campaigns first, to find exactly which type of targeting works for your brand.
Once implemented, we monitor and analyse your campaign's performance to ensure budget is being used in the best way possible. Bids will be monitored to push ad sets that are delivering the best results, with necessary changes being made to ad copy, images or targeted groups along the way.
Our Facebook ad service also covers Instagram advertising, an increasingly popular social marketing platform providing massive opportunities to marketers.
As with our Facebook advertising, we'll take care of every aspect of your Instagram ad campaign, making any necessary adjustments to bring you closer to your goals and minimise spend.