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Reading Room announces new Managing Director

MD Press Release

Reading Room announces leadership transition as new Managing Director steps onboard.

Digital transformation agency Reading Room announces the departure of long-standing Managing Director, David Lillington. 

(02 May 2024, London UK) The Rippleffect Group have today announced that David Lillington will be stepping down as Managing Director of their digital transformation agency, Reading Room. The Chief Executive Office and Board have named Polly Lygoe as the new Managing Director, with the transition beginning 02 May 2024. 

David Lillington has served as Managing Director since 2019, leading Reading Room’s vision and business strategy. Under his tenure, Reading Room has been awarded: 

  • The Drum Elite Digital Agency 2022 
  • Cyber Essentials Plus 
  • Memberwise Recognised Supplier 
  • Umbraco Platinum Partner 
  • ISO 27001 Accreditation 
  • The Drum Top 100 Independent Agencies 2019 

“David has been a terrific leader for us” said David Durnford, CEO for the Rippleffect Group. “While we are sad to see him move on to his next digital adventure, we are excited about the future and will continue to build on the strong foundation laid during this period. We wish him all the best and look forward to our next chapter of innovation and success.”  

“It has been an honour and privilege to lead Reading Room over the last five years,” said David Lillington. “I would like to thank the Reading Room team with whom I have worked with some of the UK’s most ambitious and forward-thinking organisations to consult and shape their digital projects.” 

Polly Lygoe will succeed David Lillington, as they hand over the role until 24 May 2024. Polly brings over 20 years’ experience in digital business strategy and leadership to Reading Room. She began her career with Reading Room in 2004, quickly joining the board and leading the agency’s client services and strategy functions until 2017.  Since then, Polly has driven growth and strategy for other major agencies such as Wunderman, Catch Digital and Inviqa before returning to Reading Room late last year.  

“I’m so excited to return to the business where my career began” says Polly. “Bringing my experience from multiple other digital transformation organisations, I now hope to apply my knowledge to build on the business growth that has been established.” 

“Polly is an accomplished leader in the digital sector” said Margaret Manning, original co-founder of Reading Room and now Rippleffect Board advisor. “We’ve been delighted to welcome Polly back into the group and are excited to see where she leads the Reading Room business, particularly as we embark on our next phase of growth and international expansion.” 



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