Holidays are comin’, December is upon us, and as we did last month for October, we’ve taken a look at the top ten most illuminating ecommerce stats that emerged in November, including three key insights from Black Friday!

66% of participants bought goods from one retailer over another because they provided more delivery choices

This comes from MetaPack’s ‘Delivering Consumer Choice: 2015 State of eCommerce Delivery’, report, and also revealed that 96% of consumers said they would shop again with a retailer following a positive delivery experience, highlighting the importance of the delivery experience.

39% of Christmas shoppers prefer click-and-collect to other delivery methods

In further delivery news, JDA found that 39% of shoppers surveyed opted for ‘Click-and-Collect’ services this Christmas, with 61% citing delivery charges as their motivation for this. A quarter of shoppers stated that they chose to shop specifically with a retailer that offered click-and-collect over others that didn’t.

77% of online shoppers prefer email when receiving communication from retailers

Ecommerce solutions provider Tryzens surveyed 1000 people on their preferred method of communicating with retailers. Other insights included Amazon being their first choice of site, and 70% of them finding other big retail sites difficult to use.

Young UK millennials are amongst the least frequent digital buyers

A poll of over 1000 UK shoppers found that only 20% of 18-24 year olds made purchases once a week, whilst 37% of 25-34 year olds bought online that often. The online purchasing habits of 18-24 year olds is more similar to the 55-64 age group than the 25-24 and the 35-44 age groups.

‘Single’s Day’, created by Asian ecommerce giant Alibaba, saw $9.3bn spend

The online shopping day, on 11th November (11.11, supposed to represent single people) which began as a joke between Chinese University students about their lack of significant others, saw a record-breaking spending spree this year.

The UK is the world’s third most popular ecommerce destination

Research from Paypal found that an estimated 86.4m online shoppers from 29 countries surveyed had bought from the UK in the past year, attracted by the variety, quality and authenticity of products available on British sites. The top buyer from the UK is China.

A third of retailers stated that they find Black Friday to be unsustainable and unprofitable

LCP Consulting found that 31% of UK and US retailers strongly agreed with the statement that ‘Black Friday is an unprofitable and unsustainable promotion. This came off the back of news that Asda, Argos and John Lewis were scaling back their Black Friday discounts this year.

Despite this, Black Friday smashed UK records for spending.

Most of the action did take place online however, with significantly less physical shoppers than seen at last year’s chaotic scenes. Here are three key figures:

Black Friday in the UK saw over £1.3bn sales, breaking records

This is up from the £810m spent by UK shoppers during last year’s Black Friday sales.

A fifth of UK retail websites experienced some downtime during the day

Highlighting how much activity was online, John Lewis, House of Fraser and Argos all crashed at least once before 9am on Black Friday.

47% of online sales on Black Friday came from mobile devices

63% of retail traffic was from mobile devices, with the 47% of sales up 15% from 2014.