In honour of this week’s #WorldTourismDay, we’ve rounded up our travel and tourism articles from the past year. Here’s what we’ve explored in digital travel experiences.
Digital has become an integral part of the holiday planning cycle, from dreaming, planning and booking to experiencing and sharing, travellers are becoming increasingly reliant on digital to manage and enjoy all elements of their trip - including travelling there and back. We’ve taken a look at how airports exploit their part in the holiday experience. Read more >
Holiday-maker’s behaviour has changed, with third-party booking engines often now the preferred choice for securing accommodation and flights, but destination websites remaining popular as a research and planning tool. We explore the role of SEO and digital advertising in boosting traffic to destination marketing sites. Read more >
Destination management organisations not only need to engage users before they come to the region, but ensure that their overall experience in maximised throughout a visit - giving them reasons to become advocates once they return home. Here’s how you can maximise mobile to ensure your visitors become fans. Read more >
In a mobile-first age, the travel and tourism market needs to continue recognising evolving user behaviours and cater for travellers requiring quick access to planning and managing all elements of their trip. From booking to arrival, modern-day tourists crave solutions that provide access to all information they could possible need sitting right in their pocket. Read more >
To explore how we’ve helped two destination marketing organisations to refocus their digital offering, take a look at our client stories for Visit Guernsey and Visit Kent.