As one of the early pioneers of VR in the automotive world, Reading Room developed an innovative marketing strategy to promote the relaunch of ŠKODA’s flagship executive model, Superb.
Augmented Reality (AR) or Virtual Reality (VR) is the ever-growing trend in digital marketing. The global spend on AR and VR products and services is expected to reach $17.8 billion in 2018 – an increase of nearly 95% since 2017.
With this in mind, Nike is taking the concept of ‘try before you buy’ to new digital heights.
Without the need to move to a physical store, Nike’s poster for its new Epic React sneakers in Brazil lets it’s users see what the shoes will look like on their feet. Using a dedicated microsite through your phone to activate the poster, the idea is to point the phone’s camera at your feet to instantly see your virtual new trainers!
Reading Room has worked closely with long-term client ŠKODA UK to, like Nike, use VR to create a powerful campaign.
We targeted 2,000 fleet managers in the UK by sending them traditional direct mail with a difference: a flat-packed Google Cardboard, with an invitation to build the VR headset, download the app onto their phone, and experience the new ŠKODA Superb in person, through our virtual app.
The app presents the inside of the car in a virtual environment. It uses the actual CAD files the car is built from to ensure an accurate interior, allowing the user to appreciate the style and space from multiple perspectives.
Through this innovative use of a new technology, we delivered a test drive request uplift of 120%.
We also won the Best Use of Mobile and Portable Devices (Gold) at the Digital Impact Awards in 2016.
How can VR help your business?
Check out our client Elmwood also covering this story http://www.elmwood.com/daily_pokes/ar-powered-posters/.