Reading Room to host SOSTAC® Planning Masterclass


Reading Room will be hosting the SOSTAC® Planning Masterclass Overview for Membership Organisations and Associations: How to Acquire and Retain Members for Life event.

The event, presented by PR Smith, is aimed at Marketing Managers, Marketing Directors, Heads of Marketing, Heads of Digital, Heads of Communication, Digital Marketing Managers or those responsible for the acquisition and retention of members.

What is SOSTAC®?

SOSTAC® is a planning framework used by professionals around the world. It is recommended by business leaders, industry experts, academics, marketing gurus, and students.

Developed by PR Smith, the SOSTAC® Planning framework was voted in The Top 3 Business Models worldwide by the Chartered Institute of Marketing's Centenary Poll and has since been adopted by Linkedin (EMEA & EU marketing teams), KPMG (Digital HQ team), NFPs like Greenpeace and many more venerable organisations as well as smaller businesses and disruptive start-ups.

What will you learn in the masterclass?

In this masterclass, we will show you how to build long-term sustainable competitive advantage by developing a more strategic perspective and boost your short-term marketing results via proven techniques.

By the end of the masterclass with the author PR Smith, you will be able to write the perfect Integrated Marketing Plan and ensure that you are on the right path to acquiring and retaining members not just for the short term but for life.

Date: 6th November 2019

Venue: Jerwood Space, Space 8, 171 Union Street, London, SE1 0LN

If you're interested in attending the event and for an exclusive discount code please get in contact with the event and content organiser Brad Smith at [email protected]

For more information and details on the event please click here.