We’ve been appointed to manage PPC for Pinpoint, a new geo-targeting advertising service.
The service, which launched in 2015, allows advertisers to send localised push notifications to an audience of up to 1.5 million people based on the Trinity Mirror apps they use, such as Mirror, Mirror Football and Liverpool Echo.
Pinpoint is designed to allow businesses to reach potential customers when and where they want and has already been used by a range of small, medium and large businesses, including MiniCabster, Tiger Tiger, Goal Time, Paddy Power and M&S.
In the first eight weeks of the partnership, we have delivered a cost-per-acquisition of £49 as well as a 3% conversion rate. This has included driving high quality local advertising leads and greater levels of brand recognition.
Another benefit of the partnership is that Pinpoint will offer Rippleffect clients an extra 25% of messages.