Your Housing Group has appointed Reading Room as its digital partner ahead of plans to launch a new website in 2016.

The new site, built in Umbraco, will help the registered housing provider and property company meet the evolving needs of its residential and corporate audiences.

It will support a progressive channel shift as Your Housing Group seeks to provide visitors with easy access to services online as well as a wide range of specialist property services the company is developing a reputation for.

Jane Astle, interim head of corporate communications and marketing at Your Housing Group, said: “Given the wide range of services we offer and the diversity of our audience, we require a digital presence that fulfils our proposition as a housing company with ‘a commercial head and a social heart’.

“Rippleffect’s understanding of our challenges as a team and ambitions as a business will help us to meet that requirement and give people more options for how they use our services and resources and find out more about the innovative building projects we’re now developing.”