Google is busy rolling out its new analytics offering at the moment, with lots of new features in the bank (more about that in a bit).
This is kind of a big deal, because it will help you to keep tracking website performance when cookies are a thing of the past. In fact, all businesses on Universal Analytics will be automatically moved to GA4 by mid next year.
But there’s a catch. From July 2023, you won’t have access to historical data that has been collected in Universal Analytics.
This means if you leave it to Google to do the heavy-lifting instead of moving straight away, you won’t be able to report on year-on-year results for 12 months (in other words, until 2024).
So, in a nutshell, the sooner you move over, the better!
The good news is that GA4 comes with lots of next level reporting features:
- Track user activity across multiple devices
- Find better audiences for your ad campaigns
- Seamless integration between apps and websites
- Enhanced visualisations and charts
- Accurate web analytics in a cookie-less world
We’re keen to make sure all our clients are set up and ready to go, so if you’d like to learn more about migrating to GA4, give us a call. We’ll help you make the process simple and stress-free.