Delivering the digital vision for a premium housebuilder
We crafted and evolved a digital platform for the UK’s lead agency in coaching, to help create an active nation inspired through great coaching.
UK Coaching, formerly Sports Coach UK, inspires and facilitates coaching courses.
But they’re far more than this, they also collaborate with organisations and pool resources to make lasting improvements to coaching in the UK - from grass-roots through to elite performance levels. They inform the Government on policies that support coaches to have a positive impact on society and develop learning that helps coaches support the needs and dreams of the people they coach.
UK Coaching, formerly Sports Coach UK, is primarily known for facilitating courses that inspire and support coaches around the country.
However, it’s far more than this, UK Coaching also collaborates with organisations and pool resources to make lasting improvements to coaching in the UK – from grassroots through to elite performance levels. It informs the Government on policies that support coaches to have a positive impact on society, and develop learning that helps coaches support the needs and dreams of the people they coach.
Our collaboration kicked off in 2017, where after a rebrand and as part of a wider redevelopment of its entire digital estate, UK Coaching commissioned Reading Room to redevelop its core website and digital services.
The original objectives of this project were to:
To ensure the project ran smoothly, and to minimise risk, it was delivered as a phased approach, using Kentico CMS. Our experts delivered a powerful content editor experience, enabling a contemporary and responsive design.
Starting with a comprehensive project discovery, our team analysed core audience groups and engaged stakeholders from UK Coaching. This was achieved through a range of forums including user workshops, qualitative interviews, sector-specific research, and a review of technological architecture.
Informed by discovery and user data, we:
Furthermore, we implemented a number of technical features to help ensure the onsite experience was smooth for both UK Coaching and users.
After the successful launch of the new platform, we have shifted our focus to ongoing iterative development.
Working closely with the UK Coaching team we have created a sustainable digital roadmap underpinned by a user-centric and data-driven approach, which allows us to continuously evolve the platform and adapt to user needs.