PPC is one of the most cost-effective ways of increasing online sales and maximising ROI.
What is PPC?
Pay-per-click advertising involves bidding for a position in search engines’ sponsored links, for which you only need to pay if a visitor clicks on the link.
When implemented correctly, pay-per-click advertising can increase visibility, drive traffic and generate new leads and sales for little initial cost.
How PPC Helps You
PPC can be a fantastic solution for businesses who want more visibility in the search engine results pages quickly, as well as ensuring prospective customers are seeing what your business has to offer.
PPC is also great for one-off, time-sensitive or highly targeted campaigns; for example, for the promotion of a specific product or service. Thanks to the tailored nature of PPC, you can be sure you’re connecting to the right audience and leading them exactly where you need them to be.
How We Can Help
We can help you build a PPC campaign from scratch, or improve an existing campaign that may be underperforming.
By identifying the right keywords and producing targeted ad copy, we’ll get you in front of the right audience and increase your quality score in the process.
We’ll also assess your current landing pages and advise on further optimisation where necessary, ensuring your campaign is working as hard as possible. Over time, we’ll continue to monitor your campaigns on your behalf, conducting ongoing optimisation based on user and search performance behaviours.
By ensuring only the relevant audiences are targeted, your budget is never wasted and the improvement of your quality score means reduced spend over time.
We’ve run a number of successful PPC campaigns for brands in sport, food & drink, leisure, and retail. Some of our most notable clients include Transglobal Express, Footasylum and Arsenal FC.