Remarketing gives you the chance to re-engage with past users, thus reducing the number of lost customers.
What is Remarketing?
When a user leaves your site, it can be for a number of reasons. Maybe they want to compare your products with that of a competitor’s, or just aren’t ready to purchase yet.
Remarketing helps to avoid losing those potential customers by targeting them with ads relevant to your website, or the products and services they may have browsed on third-party sites. The aim is to re-engage users, drawing them in with ads relevant to their previous browsing behaviours to encourage them to convert.
How Remarketing Works
Cookies from your website are placed on a user’s device once they have met a pre-defined goal; for example, visiting a particular web page on your site.
You then get to decide which ads those users will be presented with when they browse around the web.
The Benefits of Remarketing
Not only is remarketing an effective way to minimise lost business, it’s also highly tailored to your audiences’ browsing habits.
Audiences can be segmented very accurately and intuitively, ensuring you always target the right people, at the right time, increasing the likelihood of conversion.
Dynamic remarketing takes this to the next level by targeting users at product level. This is great for ecommerce sites that may want to display specific products a user is interested in, which will encourage them to click through and convert.
Remarketing generally requires more strategic thinking than display or PPC advertising. The ads need to be highly relevant to the user’s needs and not as generic as campaigns that appear across search engine result pages (SERPs).
In implementing your campaign, we’ll consider the needs and behaviours of your target users and advise on content that will peak user interest. Throughout the campaign, we’ll continue to make necessary changes based on results and behaviours, lowering campaign costs while boosting ROI.
We have implemented remarketing for many of our clients including John Norris, Transglobal Express and Sports Tours International.