User Research.

User research that sharpens strategy and elevates experience.

We deliver user research that goes beyond usability testing. Our methods surface behavioural drivers, audience intent and journey friction, unlocking insight that informs design, content, CRO and marketing. With every engagement, we make sure assumptions are replaced by evidence, and decisions by clarity.

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UX & Behavioural Research

We investigate how users think, feel and act across your digital channels. Through interviews, testing and behavioural analysis, we uncover pain points, patterns and motivation, helping you design smarter, faster, and with greater clarity.

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Customer Journey Mapping

We map journeys across digital and non-digital touchpoints to identify decision triggers, blockers and emotions. The result is a clearer view of how users engage, and how to better align experience, messaging and content to their intent.

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Quantitative & Funnel Analysis

Using tools like GA4, Hotjar and survey data, we analyse patterns at scale. From drop-offs to high-performing journeys, we make data visible, understandable, and usable, helping you prioritise change and measure real-world impact.

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Usability Testing & Prototyping

We design and run moderated and unmoderated tests across live sites and prototypes. Our insights identify friction and opportunity early, so your design and content teams can iterate faster, more confidently, and with less risk.

You don’t just need more opinions. You need insight, real understanding of what your users want, why they hesitate, how they decide, and where your site or service needs to do better.

We help you stop guessing and start listening. Our research reveals pain points and opportunities that others miss, so every content decision, UX fix or campaign idea is grounded in user need, not internal assumption or stakeholder noise.

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Recent case studies

Case Study

Circle Health

Enhancing operations and patient engagement for the UK’s largest private hospital network through digital integration.
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Case Study

Hill Group

Helping an award-winning housebuilding organisation map their technical and user experience needs.
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Why choose Reading Room?

End-to-end integration

We embed user research across projects, not just upfront. Our researchers work with UX, design, dev and content teams throughout, ensuring insights shape decisions at every stage, not just in discovery or handover.

Real expertise, not templates

Every project is different. That’s why we don’t follow rigid frameworks. Instead, our researchers design the right methodology for your challenge, balancing rigour, speed and relevance to deliver meaningful results.

From insight to action

Our deliverables aren’t decks for the shelf. We provide prioritised, actionable recommendations, linked clearly to your KPIs, your challenges, and your team’s capacity, so research becomes a catalyst for momentum.

Method breadth and depth

From card sorting to journey mapping, funnel audits to moderated testing, we offer a full suite of qualitative and quantitative research methods, delivered by in-house experts with cross-functional experience.

Mulling over a digital challenge?

Our research replaces guesswork with clarity, driving smarter digital decisions, faster.

Get in touch