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Hat trick for Reading Room with the launch of three new football club sites

Stoke City Football Club website screenshot

Stoke City, Middlesbrough and Swansea City football fans can now keep up-to-date with the latest team news following the launch of new websites for all three clubs.

Unveiled this month over three consecutive days, the new sites have been designed and developed by Idox's Reading Room to provide a hub for club content focused on driving up fan engagement, reputation and commercial opportunities for the clubs.

Middlesbrough Football Club website screenshot

Reading Room's new platform, Playmaker, allows clubs to tailor their own specific features – a key advantage over the previous platform – and is responsive on PCs, phones, laptops and tablets. New features include single sign-on across all digital platforms, free HD video and live commentary, seamless access to match and player stats, as well as integrated social media feeds.

John Davies, Managing Director of Reading Room said: "Through our extensive experience working with football clubs, we understand the importance of engaging with fans. It's never enough to just replace a badge and change the colours on a site! These three new websites are testimony to our close collaboration with each club and their fans to craft a digital presence that not only offers an engaging online experience, but also supports the clubs in fulfilling their commercial potential and bringing their brands to life digitally."

Swansea City Football Club website screenshot

Future development is already underway on live match centres for all three clubs, which will provide fans with a central point to access match day content – before, during and after the game.

To view the new websites, please visit:

For more information about Reading Room, please contact [email protected]

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